Well it's bonus season apparently it's Underway for wall street anyway and big Tech companies as well like goldman Sachs jpmorgan chase apple and amazon as Employers remain anxious in the job Market some workers are seeing payouts Between 10 and 25 million dollars yeah In a stunning move house democrats are One step closer to banning members of Congress from trading stock house Speaker nancy pelosi gave lawmakers the Green light to write a bill after months Of resistance they could hold a vote Later this year ahead of the november Midterms And cryptocurrency companies are cashing In on the super bowl ad blitz a new crop Of marketers including crypto.com and Ftx trading bought spots for this Sunday's game in an effort to reach new Customers so for more on this let's Bring in money watch reporter Christopher brooks christopher thanks For joining us again um You know these super bowl ads are pretty Expensive What are the cryptocurrency companies Hoping for Because it's these ads are going to Reach a very broad market not Necessarily people who are tech savvy Good morning emery the main thing They're hoping for is that people get
More curious and more interested in Buying and trading cryptocurrency i'm Not exactly sure if that's going to be The case because As with investing any type of Assets it's kind of a personal decision And for a person to just look at a super Bowl ad and say oh all of a sudden i Want to buy bitcoin or i want to buy Ether or solana i don't know if that's Necessarily going to be the case but Overall they're hoping to at least Intrigue the customer yeah because you Know the concept of cryptocurrency is is Still even a little tough for me to Understand and i've actually really dug Into it i can't imagine what a 30-second Ad um can do in terms of informing People but speaking of those 30-second Ads just how much are they costing these Days So for this year a 30-second ad at the Super bowl is about 6.5 million but that Number is sort of deceptive because That's just the number you pay To get the air time but a lot of these Companies crypto and otherwise are also Paying the money to actually produce the Ad itself so there's a separate cost of Just producing it and then the 6.5 Million is if you want a 30-second ad The involvement of cryptocurrency Companies is that helping to inflate the Price a little or
Is this kind of what we had expected um You know from year to year in terms of Increases Well what usually happens with these Super bowl commercials and marie is You'll see One or two type of companies Come in for like a one hit thing and Either they are like oh completely bust Or they do fantastic and you'll see them Going on to super bowl commercials and Year after year after year we don't Really know what's going to happen with The crypto companies this year the few Experts we spoke to said they don't Really expect to see this many crypto Ads in the super bowl next year but it Really just remains to be seen there's Some companies that for some reason They're able to like continue to have Ads every year at the super bowl like Car commercials and like bjork's Budweiser commercial those companies Have some staying power but the expert Don't really Suspect that crypto companies will be That way yeah yeah well hey look i'm Always entertained by the commercials on The halftime show you know for me it's The commercials and the halftime show And then there's a game going on you Know on both ends that's how it is for Me anyways i know other people tune in For the game like you i'm sure
Christopher thank you so much Of course So to read all of christopher's articles Head on over to cbsnews.com
