Jason I've been talking about this Knowledge graph right what is a Knowledge Graph it's just a type of Database it's behind the scenes Connecting everything but what we also Launched was just the visual Representation of it when you look at Your entire Knowledge Graph you know it Looks a little bit nuts I've been using Recoil for ages so this is just a full View of my entire it's nuts you know so Beautiful it's basically a combination Of ingested content but also user Le so It's this perfect hybrid wow this Weekend startups is brought to you by Squarespace turn your idea into a new Website go to squarespace.com twist for A free trial when you're ready to launch Use offer code twist to save 10% off Your first purchase of a website or Domain lemon. hire preved remote Developers get 15% off your first four Weeks of developer time at lemon. i/ Twist and command AI seamlessly Integrate an AI powered guide into your Software making navigation intuitive and Interactive visit command. a/ twist to Get a custom live demo all right Everybody welcome back to this week in Startups we have a great guest today she Is doing a really interesting company Called recall that is using AI to help You recall things that you've seen or Consumed in your browser and then build
A language model around that her name is Sari Nia but you like to go by SS you Went to our accelerator and you have a Great demo of the product you're Building and we got very excited about What you're building because gosh I'll Be honest uh I love it and I love the Idea of collecting information while You're going around the web and then Having that available to you in a what We used to call a mind map or Etc so What you know why don't we show the Audience what you're building if you're Listening will Sports cast this but uh Show us what recall is oh yeah Absolutely so we like to refer to recall As an AI powered encyclopedia uh but What you're looking at right now is Actually my personal recall knowledge Base and recall consists of what we call Summary cards or recall cards and so if I just click on one Json basically what You can see is you can see a link to the Full form content in this case it was uh You know 2hour long podcast by hubman You can see that it's been automatically Categorized and that category is based On the topic of the content but it's Also Dynamic so if I have you know Something else related to skincare for The listeners I'm looking at a podcast On skin and health I've got a tag called Health and skincare it'll be dynamic so That your taxonomy is always staying the
Same everything's fully edited and if You scroll all the way down you can see These what we call entities that have Been extracted and entities are keywords Uh with a high relevance score and these Numbers next to it means that it's Actually been mentioned several times in My knowledge base so you can see s has Been mentioned in uh this episode on Skin and it also relates to all of my Recipes on S Kraut so if I just come Back here yeah what you B marked that Episode of huberman talking about skin Health it then wrote a summary of it it Then tagged it and then you don't have To do all of that so back in the day We'd have something uh like delicious And we would bookmark a bunch of Websites and then keep them in Collections and it was very manual you Have to tag them yourself here it's Tagging it he mentions sauerkraut so you Have that tag but if you click on the Sauerkraut tag it goes into your entire Knowledge base and it found sauerkraut In recipes as well so it's it's Automatically connecting all that Knowledge like your brain might 100% And That's actually what it's based on so Like a Knowledge Graph it it literally Works the way your brain works it's also Self-expanding which is why it's really Great when you're researching a topic or You're looking to grow your knowledge on
A particular topic and Jason you men Bookmarks uh but actually one of the Great things is you can actually just Ingest all of those books marks directly Into recoil it's great for the call Start and those bookmarks get turned Into recel summary cards so you can Already take what was historic and bring It into into Reco okay so now we've got This beautiful taxonomy on the left here I see you have articles books business Business technology cocktails apparently Somebody likes a cocktail now and again Psychology recipe so you have a you can Have a you can go find your best Cocktail talk about business and then go Into the psychology of it and Productivity so this is really fun now Did you make those top level categories On the left or were those automatically Created th those were all automatic uh So I I haven't created any of them uh They've been automatically created Automatically ingested and so that's Really actually want it we want to take Care of it's sort of Just Happening for You behind the scenes you don't have to Put a lot of effort coming in curating Tagging it's done itself self organizing Okay so to put one of these cards in if We were on a website how do you get the Card into it do you cut and paste the URL do you use a a toolbar show show the Audience how you get that yeah podcast
In there because we're using a desktop Here obviously for sure so there's Multiple ways we've got a web app and a Mobile app when you're on the web app You can just copy the URL of any online Content so let's say I'm looking at this Blog I hit the plus sign I paste in a URL and you can see that a summary has Been created in seconds I've got a tag You know this was business marketing Product Le growth it's fully edited and I've got those entities if I'm on my Mobile device I can actually just share So I'm out and about I'm on the go I'm I'm digesting content I can share it and One of the most popular ways is with our Browser extension um so if I go to let's Say this podcast it's around 2 hours Long before I want to commit to Listening to 2 hours of content I can Just hit this browser extension and you Can see that it just generates a summary In seconds the speed is also what I Think is interesting it's dependent on If someone's generated a summary for Before and so we cash that summary and So there's this great Network effect Where if you generate it the next Person's actually going to benefit from The speed fantastic okay so once you Have all this knowledge into you know This recall database uh it's stored Locally it's stored in the cloud where Does the data exist all these summaries
So this is stored in the cloud if you Save it if you save it it's stored in The cloud but I actually have a really Exciting feature that I'll show you in a Minute I know Jason you were talking About I don't want to hit save I just Want it to happen for me and so we have Um I'll do a demo for that in a bit but This is where it's just crawling and It's just going to be saving as you're Going you don't have to do Anything let's show it right now yeah This is a great idea do yeah let's do it So you and I had a conversation just so People know you went to our accelerator I don't know did you go to founder University the pre accelerator too or no No it was just the accelerator the Accelerator so we met you I think you Had like a prototype I don't know if you Had any paying customers yet when we met You but you were very early in this Journey and I said to you you you know Gosh AI is so uh smart and getting Smarter it's kind of like having I don't Know where you put it at but I I kind of Feel like it's a a really smart High School senior or like an average college Student I was like wow you know if I Spend more than x amount of time in a Browser tab by definition that means It's important so I would like to have a Setting when I'm just browsing if I do Something for more than a minute on a
Page or 30 seconds like watching a YouTube video for more than a minute it Saves it if it's a newspaper article if I scroll up and down it saves it if I You know stay on it under 15 seconds Maybe don't save it and then maybe have It say saving in 10 9876 like you do on Ways and then I you'd have a very big Knowledge base and then you could do Things like I think I remember an Article uh but anyway show me what what You built that's uh this is this is one Of those VC specific feature requests Actually no It was on the road map okay good this Was on our road map um I mean I I think It it was definitely from our Jam that We got a lot of ideas from that but this Was on our road map and we did Accelerate it okay here we go so let me Yeah let me share my SC yeah basically This is just a normal article now in This example so I I've been struggling With insomnia lately so I've been doing A lot of research on sleep how to Improve my sleep if you open just a Normal article you know this is just What it looks like right but if you open It with our latest what we're calling The recall augmented browser you can see These slight links on the page right and These links they're subtle right we Don't want to disrupt your reading your Reading experience they're actually
Links to things you've seen before uh And that could even be things that You've saved or it could just be things That you've seen before so I actually Was shocked when I opened this and I was I was playing around with with the Augmented brows and I was like Matthew Walker who's that I've literally never Seen that person and I've actually seen Him four times And I had even realized that but he what You just did for people who are Listening is in this article by huberman On sleep on his website he mentions Matthew P Walker it is in uh reverse Type so it's white type on black so you Can see it very clearly when you hovered Over it it brought up a recall card with Other times Matthew Walker appeared in Your knowledge bases am I correct that's What just happened 100% ow and not only That you can actually see exact little Snippets that you might have seen them Before so you can actually go and see This was a book that was recommended or In this example REM sleep is mentioned And if I want to skip to a particular Element it actually zooms into where was REM sleep mentioned and what was a Really long Article more than I expected you to do This so this is Interesting I'm reading an article in The New York Times or you know on a
Substack or something the knowledge base Recall in just that article looks in the Knowledge base says what topics or Keywords in this article match what Jason's already consumed so that we can Help him recall other instan of that Which I would think would reinforce Memory and learning absolutely and we Just want to bring that experience of The knowledge graph seamlessly Effortlessly and in the actual content Ingestion stage because that way it's Just happening it's just working for you And it's part of your workflow without You doing any work that's amazing I Don't care if you're building Enterprise Sass a verticalized AI startup or the Next gr consumer app no matter what you Are cooking up you have to have a Brilliant website it's the first thing That people see or read from your Startup and it has to be beautiful you Got to make a great first impression People do judge a book by its cover it's That simple that's why we have that Expression but since you're building a Company you're strapped for time you Know that and wouldn't it be nice to Have some worldclass help how about a Beautiful website built to your Specifications quickly and easily it's 2024 if you don't already know HTML CSS And JavaScript that ship has sailed get On Squarespace and check out their
Blueprint AI product you answer five Questions and squarespace's new AI tool Is going to build you a gorgeous website It's so simple it's so slick it's just Brilliant it's the future even better You don't need to worry about what's Under the hood analytics SEO payments Memberships e-commerce you can do it all It's all included too so here's your Call to action check out squarespace.com / twist for a free trial and when you're Ready to launch go to squarespace.com Twist to get 10% off your first website Or domain purchase that's Squarespace.com Twist now does this automatically put The article into my uh recall or I just Still have to do that manually so we're Playing around with this I actually love Your feedback whenever it's something That so you can see some are yellow Links and some are are darker links yeah A yellow link is just something you've Viewed so you've not actually saved it And this will just take you to the Original article a black link is one That saved so we're playing around with Ideas right now anything that you've Just viewed it's all local uh none of That's going into the cloud and we could Give you the option to then view that in Recall maybe it's index maybe you want Enrich it so we're playing around we're Jamming on on sort of how we want to
Bring this experience to the user Obviously it could get it could could Get nuts because there's so much you're Ingesting and so that's the balance that We're trying to slap is trying to strike So I wonder here we doing like a mini Jam session which I do with Founders all The time um yeah ever use ways um or in A Tesla if you're driving home and you Find what home is or office work is in Your navigation system it assumes and It's been watching you that when you Leave in the morning you're going to Work and that when you leave in the late Afternoon or you know 5:00 you might be Heading home and when you start driving It just says you know navigating home And then it gives you a countdown you Know and it says 109 8 76 boom and then It starts navigating if you don't hit Stop and say don't navigate so what I Would say is if I scroll through an Article and I get all the way you know Let's say I've spent more than 30 Seconds on the article a minute on the Article whatever I set it could put a Little status bar that says adding to Recall in 10 seconds nine eight and you Say don't but if you don't if you do you Just watch it go down boom and now it's In recall that's the way I would do it So then I don't have to take an action If I'm interacting with it for a long Time it gets saved unless I stop it from
Being saved right it's like an opt out It's like a very it yeah but I could set It if I interact with the web page for More than a minute I want to save it Under a minute I don't then you might Have a lunatic who says you know what Any web page I wind up on I want to Download the whole web page and I want The summary and I think that's like a Really power user feature is because web Pages disappear there is nothing illegal In fair use about you making a copy of a Web page locally so as long as you're Not storing it in your Cloud for like Everybody's use but if I were to Download a New York Times article I can Save that right I can print it that's That's allowed that's that's fair so I Like the idea of having the option to Store original article and put into the Knowledge base so that if the article Goes down I have actually the full text Of it you have the backup yeah I love That Jason I think this feature that You're showing here where it's Connecting my previous consumption to This is great I would like to also Understand my Gmail or superhuman Account what I would like to also have Is index my my Gmail or hit my Gmail Index and tell me if those topics are Also in my Gmail that's super crazy and Now that's a big amount of data as well Absolutely and that actually Jason also
Opens up more of the opportunity for B2B And that's really part of the road map And a direction that we're we're heading Towards yeah I think B2B and mult I told You this earlier multiplayer mode is Going to be phenomenal for this and when You go into multiplayer mode what I've Seen when founders do that and you Worked at Uber for many years or just so People know the yes did you see the Travis interview from all in yet I did I Did yeah I thought it was great I really Thought it was great yeah you know one Of the really uh interesting things is When you do a group order on Uber Eats Or you know you add stops or you share You know like um your affiliate code Those viral moments really help things Grow multiplayer mode this is single Player mode right now but if I put it in Multiplayer mode I could invite the Investment team to this and we could say Anytime you see something interesting Share it with the investment team now I'm on the investment team and I see That Kelly Jackie Bianca Lucas have Shared something and I see them putting Comments on it now I'm like wait a Second my team found an article about Product Market fit I didn't know about It and we added to the product Market Fit archive automatically then when we Have a discussion about product Market Fit instead of everybody digging through
Slack or superum GMA whatever they use Outlook it would just be right there and Uh we go into recall and say hey what What what has everybody contributed to The product Market fit you know Repository there and that would be Really powerful oh absolutely we think About that as like a company a Collective company knowledge gr and this This is it's a company exactly it's Almost like building your company second Brain because people always talk about Second brain but company second brain I Think that's I think that's when it gets Really really exciting I have become Obsessed with not losing knowledge in Companies because you know institutional Knowledge is important but you know Sometimes people stay with a company for 2 years sometimes they stay for 10 and Then all this knowledge gets built up And then my partner Mike Savino and I Are having this debate over oh my God This person's leaving we're going to Lose all that institutional knowledge He's old school you know and really Likes to keep people for a long time if People don't want to be at the company I Don't like to fight to keep them at the Company just because they have Institutional knowledge if they want to Go on to their next adventure I don't Want to stop them because I think that's Unhealthy and so I've tried to capture
Institutional knowledge notion Koda and Slack are the way we do that but we kind Of this is another layer of that and so Just to give a tip to the audience the Way I do this institutional knowledge is I do playbooks and so in your company You might have a playbook for how to Deal with customer support right or how To manage investors and so what I do is I have my Athena assistant go to Athena Wow.com uh and uh we're investors in That company as well I have the Athena Assistant record a zoom with two people And they just have a dialogue about how They do a certain practice then we take That practice and we transcri it Automatically gets transcribed and Summarized by zoom and by notion and by Coder they all have that built in now Then we take those summaries transcripts And make a Playbook hey here's what this Video is about you can hear this person Talk about how to manage LPS how to Write an update for investors and then We have it there next person comes to The company it's in notion or Cota they Can just pull it up watch the original Video from somebody who's hasn't been at The company for five years but five Years ago they made the Playbook and I Think that what you're building is so Interesting in that regard um and the Ability for me to attach my notes on it And then share it with the team and have
Comments that makes it very hard for People to unsubscribe from the service So for me to rip out slack would be very Hard because I want to be able to search Slack for a discussion we had about your Company a year ago when accepted you to The accelerator I need that conversation And so when you make this multiplayer if People start putting comments in it and Then you have a hundred people in your Company who've used it only 50 of them Are still at the company and it's five Years later and you've had 50% attrition Which is kind of natural over five years You'd still have all their knowledge There of what articles they read and why They thought this was important so I Just think this is so so compelling in The future of knowledge sharing I'm Going to get off thanks for coming to my TED talk but I'm so enamored with your Company but multiplayer will be Everything oh yeah I mean it's one of Our biggest requested features uh we Actually surveyed our users I don't even Think I told you the stat but 58% of Them are using recall for work for Learning for productivity for research Uh and so yeah super excited to to Expand in in that way right now startups Have to do more with less we all know That and Founders have to be smart with How they deploy Capital investors are Very tuned in to being Capital efficient
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Think these apis were pretty expensive Like summarizing an art couple Summarizing an article or a podcast Couple of pennies right so it doesn't Seem like a lot until you have a Thousand people on this doing 100 items A day and now you're starting to rack up Some costs how have the costs changed What do you charge for this is it Possible for you to lose money on this To you know to do all this backing up And and all this processing explain for People who are starting AI companies or Thinking of it uh here on this weekend Startups what the cost structure is and For doing all this stuff oh yeah for Sure you know what's so crazy is you Asked us a similar question all the way Back in March and the answer was around 10 cents a summary and I just checked in On it and it's now less than a cent so It's crazy how much more affordable Models are getting it also depends which One it depends how you're fine tuning uh We also one of those which one do you Like best take unpack that cuz people Really want to know the details which Ones have you tried which ones work Great which ones work the same which Ones are overpriced which ones are great Value so we started with an uh with Bison which was Google's one of Google's First um we then switched uh and now we Have a combination of fine tuned ones
But for example for Qui for our some Far Questions so if you come to a let me Share my screen on this one if you come To a car And let's say I was uh I was on this Episode I can save it in here and I can Run a little quiz this quizz is then Chat gp4 this is gp4 so gp4 for the Quizzes we've got a combination of model Didn't even explain this this is Incredible I was actually really excited To show you so and basically once you've Saved content in you can just run a quiz And once you've run a quiz it gives us a Signal the signal is I'm interested in This content and so once you run a quiz We actually added to what we call the Recall review this is Jason what we Actually got product of the month for in June and the Recall review takes all Your cards that you've shown us the Signal that you want to review and we Create a tailored schedule of learning For you and it's based on your own Learning curve so if you're consistently Getting something correct we show it to You less if you're getting it wrong we Show it to you more frequently and so That's the space learning element of the Recall review so you can literally take A And then create questions based on the Podcast wow and chat GP is really good At that yeah this is this personalized
Tutor that is going to change the world Because it's adaptive right it it if you Already know all the stuff about Peptides you you're not going to ask Peptide questions but if I don't know Things about skin and sleep it's going To you know ask me those questions until I really understand sleep exactly and Sorry I know I completely then missed Your question on cost but basically it's Gotten cheaper we a bunch of models um For summarization and entity extraction Is our own and then GPD 4 for the actual Quiz and our cost structure right now It's $10 a month or if you buy the Yearly plan it's Seven I feel like I knew you were going To I feel like I knew you were going to Say that I mean think about the value we Visiting our c yeah so what I showed you Now on the augmented browser it's not Launched yet uh we're probably going to Launch in the next few weeks and I loved What you said about the luxury first mod Model and that we're actually mayy in The luxury software world so we're Ideating on pricing for the augmented Browser I really think it's a $100 a Month product and you should store Everything I do and you should explain To the users this is for CEOs VC's Senior Executives who can't afford to Forget anything it's $100 a month we Capture every single thing you do
Privately in your browser encrypt it you Know and it's stored locally it's stored In the cloud and and uh it's you know High Fidelity and high speed if you look At superhuman that appeals to the top 1% Of email users you know if there's five Billion people using email that's a big Number you know 10% would be 500 million So 50 million people you know super Humans kind of essential for now if you Have multiplayer mode like I just put in My uh company superhuman but in the Luxury software category has the ability To create essentially a a thread around An email so if you were to email me say Hey we're doing our round we want to Know if you want your PR I could then in A square box say Jackie at Andre on our Team have we started the diligence Review here please let me know what the Valuation is and the revenue and you Know our investment history but they Would see your email so it sh takes the Email as a private email to me now Exposes it to those three or four people And we start a discussion on it so we Don't hit reply like one of my uh new Researchers did I heard I heard this in one of has ugly baby Syndome that was R it was literally this Poor this poor really talented kid who Works for me anybody under 30s a kid now He's like I just wrote back to the team Am I supposed to fire beep for this with
Him on there oh my God as a joke as in Like he didn't look at the CC list right Right and just responded to a Founder he Has an ugly product there his ugly baby Syndrome yeah and he laughed he said I Guess you're supposed to fire me I said Or it's a learning lesson you'll never Do anything stupid like that again he Kept Him yeah he's probably obsessing over Who's in CC whatever he clicks said yeah But luxury software is a very Interesting category explain to the Audience why that's an in interesting to You as a Founder the concept of luxury Software why is that an interesting Approach to building a startup I mean it Really does go all the way back to Uber Right and Uber launching Uber black uh And the way that that entered the market And then when there was enough demand Then making it accessible for everyone Uh and I feel like it's a brilliant Approach uh it's definitely something That we're jamming on and then when I Think about uh recoil and luxury Software where it comes into play is the Cost element as well right because today To launch something that's scraping Everything that's doing all of this Processing that's providing you with This value ad the the reality is the Costs add up uh and so we want to stri Like the balance of it's it makes sense
From a business perspective and it also Makes sense from like a use case Perspective and I think when we first Launched this luxury first could be a Great way to go especially when it also Comes to then finding our product Market Fit specifically for that bundle or that Package that we're looking to launch Fantastic yeah you know I'm building an App for inside right now where it's like Summarizing the news I'm using humans And Ai and I've been really thinking About luxury software what would a Person like me pay $100 for and I came To the conclusion I would pay like $100 If I could talk to the author of the Piece so like imagine you're reading a Story at a publication and I had a Follow-up question I would actually pay 100 bucks a month if I could actually Know have a I could yeah do that so and Here I think one of the interesting Things about luxury software is if you Sent me a summary of what I did Yesterday for a summary every hundred Web pages and that's part of the luxury Software of eight you mentioned before You are you know having a Founder Insomnia pretty standard you know when You go into founder mode insomnia could Come after founder mode I did I did see Your I did see your founder mode on the The I'm not endorsing founder mode Except in rare instances um but you know
If you can't sleep and then this Wonderful thing that eight sleep at it It's silly but profound they ask you to Put your phone number in I was like why Did they need my phone number for my Smart bed anyway they send you an update You know about 11 or 12:00 with just a Summary hey reminding you you got a 78 You got enough deep sleep but you didn't Get enough RAM sleep just be a little Cautious you you might be a little Groggy today or hey you got a 50 you Didn't sleep well last night you didn't Need to really focus on sleep tonight And just that little feature feels to me Like so elevated it's like if you've Stayed at a great Hotel I'm staying at One of my favorite hotels in Los Angeles Shutters by the beach uh which I've been Staying at since 19 1992 I think 93 was The first time I stayed here if you were To call the front desk and and ask like Hey can you bring me up X after it's Brought up they're going to call your Room Mr kenis I just wanted to check did You get your ice completely unnecessary They know the ice arrived in all Likelihood or they're pretty sure it Arrive because they have good people who Work here that little Touch cost them Very little it's just a confirmation and That's where I think luxury begins where Necessity ends is um the famous Expression shth told me that expression
That I think the head of lvmh said so When you think about what's necessary For recall to get the job done now think About what's unnecessary but very Luxurious and feels good storing Everything like being able to download a YouTube video or you know save a clip of A video and record your screen that's Super interesting so now think about for Me as a luxury Prov as a as a luxury Customer if you had a button that said Record my screen when I'm watching Videos or record my browser when I'm Watching videos you could literally if I Watch just 7 Minutes of a specific video You could screen record my browser now You're not stealing that content right It's not stealing of the content you Just record in my window for me because I set something in my browser to record My screen now that might be the huberman Part where he talks about sleep now I've Got that seven minutes I listen to save As a video file now that cost money to Store a video file but it doesn't have To be like the highest res That's an example of like unnecessary Luxury and then speed is the other one You know unnecessarily fast any other New features my God I love the quizzes I Love multiplayer yeah this is going to Be great and what do you call the page Where it highlights on a new page or Previous stuff what is that the
Augmented browser augmented browser yeah We're augmenting your browsing Experience very slight augmentation to Your browsing experience augmented brain Browser yeah I like it Aug oo o I like That hey B AB yeah ABB I was just I was just Thinking the Ab all right we all know that building Software is hard and so is getting People used to your code worse training New users to use your software Intelligently sometimes it feels Insurmountable right and I have to tell You most tools built to help users get Up to speed with new software are Annoying as heck or like these low rench Hat doots that users despise or even Worse they ignore them there's one Company using generative AI to help use Users on board without frustrating them And that is the guide on your side from Command AI it has a chatbot that gives Personalized responses to use your Questions instead of like a basic Q&A And the thing seems dumb and it doesn't Understand you and what you're trying to Do nope command AI is going to show Users around your product like a live Guide with the cursor included command AI can detect when a user needs a little Nudge right and will help them down Their user Journey giving them like a Little product hint there or a special
Offer maybe to close a sale it's used by All the unicorns that you know and love Gusto hashy Corp angelist sixense and so Many others and that's why they're Killing it with enhanced user experience Eue I want you to understand that you Can take your user experience up another Level so integrate an AI power guide Into your software so that your Customers can navigate your product Intuitively and quickly visit man. A/ T to get a live demo and start Transforming how you and your customers Interact with software go to Command. twist really powerful and then I would really think about LinkedIn as a Very specific interesting data type Because like podcasts YouTube videos Tweets and uh LinkedIn are interesting Data types that you know important People use if I knew I had been to that Person's profile before and you're Storing the URL of every LinkedIn Profile I've ever visited and when I Visited again it says last time you were On this page was August two years ago I Love that yeah you don't have to take Notes because we're we're recording oh Oh yeah for people who who don't know That for people don't know this is what We do in the accelerator all these great Companies come and then we will sit Around with 10 Founders and just Jam uh Which came from TI Travis came up with
This concept of jam session and we just Jam out about different ideas so here we Are jamming out any other new features We should share before yeah I wanted to Just show you the the last thing so you Know Jason I've been talking about this Knowledge graph right what is a Knowledge Graph it's just a type of Database it's behind the scenes Connecting everything uh but what we Also launched was just the visual Representation of it when you look at Your entire Knowledge Graph you know it Looks a little bit nuts I've been using Recall for ages so this is just a full View of my entire it's nuts you know so Beautiful hone in I can Des what the Audience is seeing for those listening It's basically Uh a node graph uh of all of the content That you're consuming connected into uh This web of of content it's like a Constellation of stars in a way a Constellation of absolutely or could be Like neurons in your brain yeah neurons Neurons in your brain um and this for Example you know it looks nutty when It's everything but I honed in on I Actually imported a bunch of topics on Economics uh I knew you were studying That Jason and I was doing an example For a students I thought this would be a Good one and you can say zoom into zoom Into something in the center like what's
Connecting everything let's say in this Example it's demand curve and I'm like What is that again I can hit expand and It would then enrich what demand curve Is so it pulls up now a bit more Information on what demand curve is um And the last is if there's things in Here that these links aren't you know Aren't things that you actually wanted You can edit them you can delete them You can create your own I could say that This was recommended by a particular Person I can create my own card so Everything is fully Ed editable and it's Basically a combination of ingested Content but also user Le so it's this Perfect hybrid this is what I would Really like because I as I had mentioned Um I went through mit's uh course and You have the course up here um that I Took and you know I remember the section On demand curves and I I had I I Understand what a demand curve is hey as You change the price it could impact you Know consumption so if you make Something really cheap people might Drink more of it and then if you raise The price they might drink less of it so You take a cup of coffee you know if It's free in your office you might have Five or six cups of coffee a day if it's You know $7 at Starbucks and you have to You know take 15 minutes to get there That's also a cost you you might do it
Once a day maybe twice so you know but But if it was $15 you might do it once Every three days and if it was $2 you Might do it three times a day right so You kind of figure that out but this is Where I'd like to take the quiz this is Where i' love start taking quizzes we do It do it right now Jason we can do the Definition of demand elasticity the Percentage change in quantity demanded For a percentage change in price okay The change in quantity demanded for a Change in income no price at which Quantity demanded equals quantity Supply Um I think the percentage change in Quantity demanded for a percentage Change in price is demand elasticity That's yeah I think I think so there we Go we got right yeah we don't have to go Through all of them if if it's too much You well we'll do one more we'll do one More what happened to the demand for a Normal good when the price decreases Quantity demanded decreases quantity Demanded stays the same quantity demand Increases well it's a normal good it Should make um the quantity demanded Should increase I would think increase But it might be stay the same it might Be stay the same I it might be because It's a normal I think normal good it's Just normal I don't yeah I think maybe Let's go it stays the same CU normal Good would be yeah let's
See oh my God you it was quantity demand Increases yeah I think yeah you did that But that's the Paradox of it I I just Got thrown by normal good because I Don't remember the definition of normal Good but a normal good might be like a Banana it is a normal good today if the Price but bananas used to be a luxury Atem who were very expensive when they Came from South America they would very Perishable it was hard to get them here Etc now they aren't as perishable as you Might think because you know you get the Green ones they do last a little while And they have case on them but even Still they used to be a luxury item now They're a commod we make banana bread Out of them come on so that's like a Perfect example if it was a luxury item You wouldn't make banana bread out it You would CET it so much and I guess Meat would be in this category as well If you had very little access to steak When you did get a steak you would covet It you would grill it um and you would Eat it you wouldn't make it into dog Food you wouldn't make it into meatballs Or hamburger you would you know want to You know really covet it so very Interesting yeah this to me is just Extraordinary okay and so the knowledge Graph let you kind of dance around and See the different connections it makes So you might have the demand curve come
Up in a Breaking Bad episode that you Watched on Netflix and the demand curve For meth not founder mode folks stay Away from that very bad that's not Founder mode that's Berserker Mode but it's kind of interesting when You think about it right yeah I mean in That example it would just be reminding You of the concept of demand cures You're like what's that again and it's Just this like subtle sort of active Recoil of things that you've saved in The past demand curve really does apply To actually uh drugs if you look at um The horrific in San Francisco use of Fentol fentol became so popular because Of its addictive properties and its Price and the price is so cheap that I Think you can get high for five or 10 Bucks and if it was heroin it might be Like five times that amount and if it Was some other drug I guess it might be Even more and so the um what the police Say is if you do enforcement even though It doesn't seem like it's working when You do police enforcement price of the Drugs go up do you know why oh I'm I'm Guessing it's a little bit riskier to It's riskier and you it's a very Practical thing if a drug dealer gets Arrested the tradition is that they get A stien from the cartel to keep paying Their family even though the person's in Jail so you get paid for being in jail I
I didn't know that so the DEA and the Doj you know they came into California And they said Hey listen if we want to Solve this problem you got to arrest the Drug deals I'm like oh well two more Will pop up it's like yes two more will Pop up but the price of fentol will go 3x because you now have two drug dealers In jail one on the street selling you Have to pay for all three of those to Cover the cost of everyone who's not Making it and you have to cover the cost Of lawyers and you have to cover the Cost of it being turned off for a day or Two while you find another drug dealer And recruiting a drug dealer takes time Money effort so that's like very Interesting when you start thinking About demand curves um this is amazing I'm so excited for multiplayer mode and For the augmented brain browser uh think It's just so great what you're doing and Um you know I'm a paid subscriber as you Know and I love using it so continued Success and uh if people want to go use It they can just go to get recall. get Recall. a if somebody has recall.com Call me we'll negotiate we'll negotiate Maybe you get a little bit of equity in This great company whoever's got Recall.com just so great to be in Business with you excited that you let Us uh come on the journey with you Invest and if you would like to come to
Our accelerator founder University the Pre accelerator or getting a direct Investment from our firm launch. co/ Apply launch. Soapply no no M there it's not aom it's A.co launch. coly is a common Application for all three ways we invest Pre accelerator found University launch Accelerator which you went to it's 125k And then direct investing all at the Same exact application URL and we'll see You next time on this weekend startups Bye bye
