You have to build a product that people Love that organic word of mouth and Referral you know is still the biggest Driver of top of funnel and leads to Gusto and that's because if you're Serving smaller business you going to Make less Revenue per customer so it Can't just be a paid acquisition game You have to have something that's super Useful people want to evangelize you Know share on social Etc and that has to Be a key part of how you're creating you Know more funnel and more more type of Funnel leads into your product
