Clearly we've seen other stages like This um over the past decade and etfs Have been You know the growth has been tremendous I've been at a bunch of uh etf Conferences with you and it's awesome um To see this industry explode but this is Another level right yeah it's it's a big Tent you've got vanguard and then you've Got triple leverage junior gold miners Uh so that's why it's fun to cover the Industry because they got everything From like g rated movies to rated r Right so we and that's the metaphor we Use these are like rated r movies or Power tools they really should be used By people who know what they're getting Into uh if you trade these they're fine They do give you 2x 3x on the day you Use them and that's what your to your Point that's why retail investors like Them they are 2x3x losses as well as Gains that's the problem right that is Yeah but that's look right now people Want juice okay the stemi checks the Everything since march 2020 the market's Been on fire people are just looking for More and more they want things faster Obviously if there's a long bear market I think a lot of these people just go Away i think they're going to learn the Hard way not to mess with these that Much also long term if volatility hits These they reset at different prices and
There's it creates corrosion so you Don't get 2x3x over the long term but They do work in the short term people Like to use them and it's just sort of Part of the gambling culture are they Still doing it as much as you know when Wall street bets was huge and i actually Haven't looked at the subscriber numbers Now so it may still be just as big but When it was booming you know when when We were talking about gamestop every day And uh you know retail joe the plumber Knew more about options than we do all Of a sudden is it still that hot it's Not quite as hot so we have this number We look at percentage of total etf Volume that leverage etfs make up and They peaked right around the amc time at About 18 They've now come back down to 12 10 So that means that it's back to normal In a way so yes the assets are up though Because there are a little more people Using them but that percentage is what We look to in terms of how much retail Is using them so you are on to something In that i do think that recent market Has probably scared a couple of them Away because it is down a little bit but The assets are up and in general there But i will say the assets in these are Only one percent of all etf assets they Are not really a big deal in the scheme Of things i wonder though also we have
In some ways you know had a shift where Retail Investors have just learned to educate Themselves better and are going to be More involved in the markets from here On out
