Well Jason can I give you a real time Hack that I just did while you were Talking about searching for a Chrome Extension okay perfect I like an Impromptu demo here we go one of the Things that you can do in Claude because They have these artifacts yes is you can Do this can you make me a Chrome Extension that opens new tabs to chat Gp.com and look what this does it Created the Chrome extension for you and You can download you know you can Publish as brothers to use look at the World we're in Jason yes literally if The Chrome extension doesn't exist go Ahead and make one isn't that incredible Jel come on it's Nuts this weekend startups is brought to You by Squarespace turn your idea into a New website go to squarespace.com twist For a free trial when you're ready to Launch use offer code twist to save 10% Off your first purchase of a website or Domain LinkedIn jobs a business is only As strong as its people and every hire Matters go to linkedin.com twist to post Your first job for free terms and Conditions apply and linear linear helps Product teams focus on what they do best Planning and Building great products Streamline issues projects and product Road maps in a tool your team will Actually enjoy using get 25% off at Linear. apppp twist all right everybody
Welcome back to this weekend startups I'm super excited because after his Whirlwind tour he's raised some money He's been growing grock my boy Sunny Sandep madra is back and he is here to Talk Ai and we're going to do a bunch of Demos um how's your hot AI summer going Sunny how's the hot AI summer well hot AI summer has been great you know on the Personal and Company front you know we Raised the around a capital JK you know Has a little little be in there as well Of that one right so we we ended up um You know we went to the market to raise A smaller amount we raised more than 2x We raised $640 million incredible we are Now fully armed to continue deploying Our chips adding more capacity to our Infr services adding more features and Functionality we're very excited that's Awesome hot AI summer is going to Translate into you know big 25 Supernova AI 25 AI 25 is going to be big so we Should coin that AI 25 I like that AI 25 There you go I think the interesting Thing is there was a lot of fundraising For AI like over the last couple years Now there seems to be hey these language Models didn't exactly work out people Spent a lot of money on them but it Seems like consumers maybe they don't Want to pay for it Microsoft co-pilot Some people are like I'm not getting Enough value I have everybody on the
Team I'm paying for chat pt4 Enterprise For the entire team I don't know if That's 30 bucks a person a month or Something trying to get everybody to use It regularly tell us what you think of The the air gap or you know that people Have been talking about this sort of Before we get into our AI demos as we do Here on the show what are your thoughts On translating all this spend into Product and this criticism that's come Up on Allin one of the partners at SEO Wrote a piece about it of like how do You get back the what is it 3040 billion Dollar that's been spent on Infrastructure here so I had a tweet Last week and it it really exploded and Which was about kind of watching some of Our interns and you know those interns You know I would say I use this phrase I Don't know if I coined it or not like They're AI native and you know I've been In and around like software development Since 1990 what I've seen with these Interns that are AI native is you used To have this career trajectory which was You go to school you learn the theory You come out you get a junior job you Learn from the senior folks and Basically maybe few years in you can Start your own company or you can you Know go on a IC path or man manager path Yeah these interns that are working with Us they're as good as folks of you know
My age range or whatever you want to Call her my vintage gen xers Gen X yeah Your vintage yeah no yeah yeah yeah but These folks are teenagers well it makes Sense you know if you're an AI native And all of the knowledge in the world Was locked up in silos and you had to Pick a silo you had to pick a track I'm Going to be a developer I'm going to be A marketer I'm going to be in sales you Know to switch tracks was extremely Difficult because it meant getting Somebody in organization to let you Switch tracks and you know if you went For your MBA or you went for your Medical degree or if you went for your You know marketing communications degree At UCLA wherever you went you know that People wouldn't believe you when you Said oh I I want to make a horizontal Shift I want to try to move laterally Inside the organization you remember how Hard that was well now you can just Start asking questions in chat gp40 or Gemini or Gro and it will tell you how That works and you can just start doing The work so yeah I do think that's a sea Change so coming back to the question Which is you know what's happened people Aren't seeing the value because the People that are most using this Technology are very early on I think it Was best Stated by Zuck who said you know in The
Meta earnings I'd rather invest more and Then not be late later on and I think The feeling that they're getting is the Technology and it's not one of those Things where people say it's a bubble Like the technology is there there's a 17-year-old kid you know sitting on the Other side of this office I'm in that Distilled an AI model this is all you Know enabled by their ability to look Through the information par quickly have A mentor with them there that's 247 That's the AI and so what everyone is Missing out on is maybe we're expecting The gains from the folks that are like In stream but the gains are coming to The younger folks and I think people That are interns and the people that are Looking for jobs right now actually Reminds me of you know 90 and I want to Ask you about this but like 97 9899 Before 2000 the people that were really Kind of coming in and jumping in and way Ahead of the folks that were already 10 Years into their career the folks that Came in at that point really made Massive gains so it's that moment and I Think we're going to see that everywhere Yeah the way I would explain this is you Know during that time period um and I Was going to pull up my I have the chat GPT app um on my desktop I don't know if You use IOS app yet I do yeah I have it I'm only you know I've been using it
Because it's kind of like Spotlight you Hit instead of command space bar and Then you hit option spacebar or control Space bar I'll just show you an example One of the like more refined points as One example inventure capital is Understanding the difference between DPI And tvpi tvpi is the total value to paid In capital DPI is distributions to paid And capital cash and and yes and so These are very these there are formulas Behind this you know a bunch of Industry Words and you know if you're in a Meeting and you're too afraid to you Know sort of ask you could just ask here And it gives you such a concise amazing Discussion that you don't have to hunt And peack on the internet fight through A bunch of ads and popups to get the Answer and here it says you know DPI is Distributions to paid in capital Distributions mean cash and stock given To an investor and paid in capital is How much money they put in so if you Distributed $1 and the person put in a Dollar it's one right and if total value To paid in capitalist how much did Sunny Invest in my Venture firm but What's the Total value on paper paper return so I Own a bunch of stripe markup so let's Say I own a bunch of stripe and for Every dollar that Sunny put in to my Fund we had $10 worth of stripe you know You'd have 10 to one of the value of the
Tvpi but you'd have zero on the DPI to The paving capital and you know I was Just trying to explain this to somebody I was like if everybody in our Organization just use chat GPT all day Long to ask these questions I wouldn't Have to answer them and they would be Really smart so what I did was over the Weekend I like to set up when I open a New tab right when you open a new tab on Your computer in Firefox when I open a New tab I want to set the new tab to Chat Gp4 now Firefox and all the browsers Don't let you do this anymore oh because Because you could always send your Default homepage to whatever you wanted You youra page and hit home and you hit The home button the tab to that exactly Now why did they do that well because They make so much money when you open The Firefox Tab and it gives you stories And some of them are paid stories and Search and all that so I just you know Found a stupid easy to use Chrome Extension uh I'll show it to you here And this is the one for Firefox it's Called new tab override And basically it's just a wanky you know Little add-on that every time I open a Tab in Firefox now it opens up to chat Gp40 yes and then I went to my entire Team and I said starting today everybody On their work computer when you open a
New tab I want cat pt40 open yeah and You know some people complain and how do I do this and blah blah blah and I like I don't care just do it because I think Once you do 20 Questions queries Searches a day I think the number's 20 Your mind changes and your workflow Changes and you become an AI native all Right Founders we all know you have too Much to do so I'm going to save you time And money the two things that you value No matter what you're building you got To have a website we all know that and Everybody judges you by your website People judge a book by its cover that's Why they say don't judge a book by its Cover cover well the reason they Admonish people with that is because People do judge books by the cover That's why when you go to the airport Some covers they fly off the shelves the Good news is that Squarespace can help You because Squarespace not only will Make you a beautiful website man they do Domain names and they have all kinds of Tools in AI now they got blueprint AI It's a tool that's going to help you Tweak your website by answering five Quick questions and once you have the Design sorted out and it's beautiful It's stunning man they got all these Other AI tools they're going to help you With all the copy you need you're going To save time save money and you're going
To get that site online and wow your Customers Squarespace is the longest Running partner here on this week in Startups because they love startups Squarespace.com twist for a free trial When you're ready to launch you go to Squarespace.com twist you get 10% off Your first website or domain purchase And it's already affordable and it kicks Butt they're awesome they're constantly Adding new features that's all I have to Tell you I love it we use it Squarespace.com twist thank you to the Team over there for making great Products for startups so just trust Jal Take your Chrome preferably use the Brave browser because that's the best One and just get new tab override and Get the brave browser so you know you're Nice and secure and you're all set or Chat pt4 become your default just like a Google search was your default and man It changes everything it changes Everything um and then in my settings You remember we had custom settings in Um chat GPT this is very simple folks It's in rocket science you go to I'm in Corporate right it's got my Corporate Email there I hit customize chat GPT and What you see is I don't tell it about me But I say I do care about how it Responds and I have four instructions Please always give citations please Always present data in a table please
Use concise simple language fewer words Is better than more that's it and once You set that up you know now you're Cooking with oil because you can see When I did that search before uh you Know of the paid in capital and stuff Like that it will start to give you Citations and that just changes Everything because it gets rid of the What do you call those um hallucinations Which at some point we won't even have Hallucinations well Jason can I give you A real-time hack that I just did while You were talking about searching for a Chrome extension okay and uh this is Like a impromptu demo I just did it While you were there perfect I like an Impromptu demo here we go one of the Things that you can do in Claude because They have these artifacts yes is you can Do this can you make me a Chrome Extension that opens new tabs to chat Gp.com and look what this does it Created a Chrome extension for you and You can download you know you can Publish as brothers to use look at the World we're in Jason yes literally if The Chrome extension doesn't exist go Ahead and make one it's demented it's Truly demented so what what kind of World are we in I mean I think it's a world of abundance Where everybody will be capable of doing Every job and so when you start to think
About that then it's just a matter of Applying yourself and having some Self-discipline getting a good night's Sleep showing up to work on time putting In effort but to be honest like imagine Bom jcal bom jcal had this oh man I Would have been Off to the Races yeah I Mean I it's like a secret weapon you Know and so one of my issues with Extensions is I'm always we of what else They're doing like so when you go to the Store right you don't know yeah because You're like oh you know maybe they're Just sending my bookmarks or or you know My uh searches or whatever now I know Because this has explained what it is It's a very very simple you can see that It's a a simple action that says when a New tab is created set the URL to this Yeah isn't that incredible Jal come on It's nuts it's completely nuts and you Know like anything that's custom service Related I was riding my you know have a On the ranch here I now have like a lawn Mower that you ride and you can like Kind of thing yeah it's a kaboto oh yeah Yeah those are popular too yeah yeah Unbelievable and like you know you put This thing on Full Throttle it goes 20 Miles an hour and rips everything down And I got like tens and tens of acres Here to and I like riding around I put a Podcast on and I go for a ride I do it But it was giving me a light indicator
And I just took a picture of the Indicator I said what's going on and it Was like oh oh this thing has two Different gas tanks the right one's Empty and I was like what and I look it Up and sure enough this tractor that I Have this lawn mower has on both sides a Different gas tank and I had filled one But not the other and the other was Giving the alarm now this I literally Was on the tractor I took out the app I Took a picture of the thing and I said What's going on yeah I would have had to Go to my desktop I would have or pinch And zoom on my phone looking at a PDF File easy easy lemon squeezy I was done And then I was flying my drone around The ranch and I was trying to figure out Why my DJI drone was not connecting to The internet and I didn't have the maps And I didn't have the manual I'm like Trying to find the manual and I just Asked it like what's going on here and You know sure enough it was like giving Me all the possibilities here and it's Like oh your DJI controller typically Comes with several cables you're Supposed to connect the connection port To the controller and I was like oh I'm Trying to connect this thing by Wi-Fi I'm trying to connect to the network and It's like no dummy you plug it into your Phone and makes the connection over your Phone and does it that way you know
Again like stupid stuff but man it Figures stuff out on a very you know Very fast basis because it's got every Piece of knowledge in its you know Language model so when it's trying to Construct an answer it's not visiting One website it's got you know 500 Websites that have addressed this issue And it synthesized them in some way to Give you the right results so customer Support I mean the idea of talking to a Human unless that human was the expert AI is going to do a much better job so Here we are I wanted to ask you a Question you know I'm so addicted to Chat GPT 40 yeah would you think Claude And llama and grock where are those in Terms of you know queries because I Don't have time to put the query on all Four and I was using Po from Kora and it Will let you like summon the other ones But it's all so complicated it's like Trying to run four different social Networks or you know there's no Posterous example here where you can ask A question to four different things and Have it pull the answers together and It's still slow it's still slow you know We at you know grock are here to fix That but putting that aside let me give You the framework that I use right now And you know subject to change or people Can comment let us know I like Claude Anthropic when I needed to create an
Artifact of something so like in the Case that I just showed you because what You're able to do now on anthropic is You can have it create something for you And then you can publish that and then Other people can remix it so I could Have published that yes Chrome extension That I just created and then it gets Better and better so it's like for me This like anthropic is more of like a a Place to kind of build things and let People build off of them so if you see On the bottom right here I can publish This and then you know I can say publish And copy link and all of a sudden this Is public and then people can take this And remix it so if I send this to you You know you're Off to the Races right And you can take it you can edit it and I can see what's happened and so it's Very very kind of like modern GitHub Like multiplayer mode is the killer Feature of these and I know that Claude Has projects now where you put PDFs in And you have product knowledge which Reminds me of the Google notebook Feature where you could upload PDFs and Then share them so have you played with The um projects thing yet where you have Project knowledge yeah I mean just tried It for the sake of demos but like I Haven't used it in anything uh in pract But I I can see where the power could be Where you put all the documents in or
Exactly like you know I would say you Would want to create one of these for The next this weekend startups or launch Event and you you drop all the knowledge In and then it's kind of everyone is Interacting in there and when something New pop up and you don't have to go back And say what did we decide on this it's All part of the long running session Which I think is super powerful yeah and You know this is where silos are going To make a big deal I just had Raul from Superhuman on he's got all of your Gmail You know or Outlook and you can ask Questions with AI and you have this like Really interesting dialogue people can Go look up that demo now you've got Clawed and notion has AI built into it So people are asking questions of notion Then I just got upsold on slack there There's just too many AI pieces running Around and I need to start consolidating And and and be able to not hack all this Together um which leads me to believe Like a desktop version of all this would Be very Interesting Founders I know that you're Keeping a close eye on your burn rate I Am too in today's Venture Market every Single higher you make has to be perfect Right you can't make mistakes you got to Keep that Runway as long as possible so That you can run more experiments and You need talented people to run those
Experiments and figure out how you going To get product Market fit how you going To scale your company and that's why you Need to use LinkedIn jobs as you know LinkedIn brings you the candidates that You can't find anywhere else LinkedIn Passed the 1 billion member Mark think About that 1 billion members and 70% of LinkedIn users don't visit the other Leading job sites this is a phenomenal Statistic they don't even go to the Other job sites why because they might Not be looking and those are the best Hires but they're hanging out on LinkedIn doing professional development Checking in on their Network building Their network sharing content finding Leads all that great stuff bottom line There's amazing hires waiting for your Company on LinkedIn and nowhere else and They have a special deal right now post A job for free what F re what a great Price linkedin.com twist that's right Linkedin.com Twi to post your job for free terms and Conditions course Supply and Microsoft And Mac OS or are in a you know really Interesting position as operating Systems and Android for that matter to Do this um I saw the Google pixel 9's Came out and they have like some Language model Android built into it I Don't know the nature of that but is Apple getting anywhere with the new iOS
And the 16 phone any any Buzz around That in the community what they've shown With apple intelligence the awesome Thing is like you could replicate Apple Intelligence down we talked about this Earlier on in the year where if you Create the appropriate series shortcuts It's like apple intelligence right and So it's sort of all they've done is Taken that concept that everyone was Talking about and implemented them there Right like help me you know if you're Writing a text you can say hey rewrite This for me so it sounds better or more Professional or whatever whatever it Happens to be so I think that they're Doing the basics but to go back to your Line of questioning on how how I think You should think about using the Different AIS I think you should think About it as like the internet in like '97 where there wasn't like remember There's like three four places you would Jump off to at that point you still Would go to Yahoo you you know Google Wasn't there you had like excite or SG You know kind of those early browsers And you had a few jump off points so to Me if it's like I need to do like a task I always try to do that with it like Anthropic like some one of the versions Of Claud then you know and we'll just Kind of jump into one of our demos you Know we have Gro 2 now groc with a k um
And we'll just do it real time I really Love this groc because you can just come In here at any time and I like using the Twitter grock or X grock for tell me Today's headlines because naturally Their underlying um you know system of Record their data is the most upto-date As it can be right so what I find is if I want to get like a quick snapshot and Not have to cruise you know Twitter or Apple news or whatever it is for a bit I Just come in here and I I say tell me Today's headlines and then you can kind Of go back and forth on these topics and Say and you have it in fun Mode yeah yeah yeah I mean um yeah you You can turn that off dud it's it's one And the same thing right and so for for This it doesn't do it just gets a little Goofy yeah exactly so you know we we can We can run this one again if you want to But uh you get yeah yeah and the images Here what's very interesting on the Gr on X is that it is letting you make Images of public people well well and It's gotten a little bit wild yeah yeah We we can get into that Jason because That's sort of what we're seeing and you Know every every one of these folks that Were building these things were Generally holding back on allowing it to Build uh sort of um you know images Figures of public figures and now we're You go do one just do one let's see if
We can make one say um yeah sure I think If you trade a new window in the top Right there if you just because I think It's one chat interface on Gro um and I Don't think it has a history there I I Didn't see like a history of my stuff so I don't think you have to worry about Showing your history here and it doesn't Do spicy stuff yeah oh okay so now me Make an image of Donald Trump and Camala Harris and come All having pizza together oh holding Hands perfect even no holding hands is Even better because that would be a Little risque or whatever Yeah for accurate and upto-date Information on the 24 president election Visit vote.gov okay well that's nice and So I mean looks like trump it doesn't Look like Camala it looks like somebody Much younger you know there you have it And you know you can imagine that this Could get even more spicy or inappro Or yes dangerous and like people were Putting things in there of like not um Of sexual nature but they were putting Things in there of um violence and it You know I was a little bit like we need Some guard rails here I think there's a Few things that have popped up so to Show you what's possible now when you Start mixing some of the Technologies Together so this is one of the things That emerged uh I don't know if you saw
This one Jason I didn't uh this is Interesting here we go it's a video of Trump and Cala walking down the beach Holding hands with the fingers Interlaced looking at each other Lovingly okay now they're kissing and That's a inappropriate kiss there yes And then now they' had a baby and he's Rubbing her and he's got I noticed his Nails have look now she had a baby Trump Trump yeah yeah okay so that's absurd But I mean I don't see that as any Different than an SNL skit right like SNL could do something like that right No they did do something like that they Did something like with the leader of um Iran for Amad if I'm pronouncing that Correctly um and it was a very famous Piece called Iran so far away oh um okay I don't know if you remember this one um No I don't remember it I don't remember I this was next level on SNL it was like You know back in that Andy uh while You're looking it up Jak I'll pull up This one that someone made which is this Is a CCTV footage Rage of Trump robbing a store holding a gun and Yeah yeah that's not cool yeah I mean Now we're getting dangerous yeah it Looks like um yeah looks like Trump on a Bender going to get money yeah not good This is the problem when there's no Guard rails now the issue is is you can
Download these models and not have Guardrails yourself so I guess you know The question is where where are we on The spectrum of these things which is You know a bit fascinating so this was Probably the best yeah this is the best SNL of all time I the best digital short so for people Who don't know I'm going to talk over This but mmud AB Amad remember him okay yes he came to The UN he was the president of Iran and He just told everybody like I'm gonna Come to New York but you know this thing About gay people and he starts like Mocking him that he's coming to New York To have a gay love affair Oh man with J Gyllenhaal and so they Basically mocked this guy who was coming To New York to Be yeah and this is the guy um oh my God From Maroon 5 Adam Lavine yes so and This is 11 years ago and Adam Lavine was like the number one Musician and it's just like Andy Samberg Mocking him for making fun of gay people But he's actually like on the DL in New York and there's like this great Moment yeah where he's like flirting and It's just so great to and then they put Him in a dress right so you know like Putting him in a dress right here this Scene like for a guy from who is a Religious guy who's yeah you know that's
Pretty out there think but it was pretty Funny you know like for the you know New York Squad to mock somebody who's Homophobic put in So what's the difference if consumers do Well like okay here here's what I'll say SNL is a known comedy show right yes and Context you know you you know everything That's on there is meant to be a joke They're meant to make fun of people sure Don't take it seriously even when you Watch the news The Weekend Update you Don't take it seriously you do not think This is news I have to take action on And I'm going to believe it you think They're going to mock what's happening In the news yeah like reading the comics And you know you know like that kind of Stuff the problem with X is it has you Know you meant to take it seriously um And you don't also don't have to take it Seriously yeah and I think that's sort Of at the End of the Day SNL still is Broadcasting through I guess FCC Regulations and whatnot your Point's Exactly correct there's a wide birth for Parody and comedy and X is known for News because it's traditionally had a Lot of journalists on it a lot of Breaking news it is the number one news App in the world and you know a lot of Citizen journalism and so there is going To be a big adjustment period here Because number one rumors spread really
Fast on social media incorrect stuff Spreads fast the more incorrect it is And the more solash it is the faster it Spreads on any social network whether It's Reddit Twitter or Facebook and so Yeah these are concerns and I think Labeling needs to happen for fake stuff Right if you want to build beautiful Software products well you need a Beautiful development platform but most Issue trackers just aren't helpful and They feel like a sure to use but linear Is different it's developer first Incredibly fast beautifully designed and It's purpose built for how modern Product teams work with linear you can Streamline bug reporting and test Tracking plan and spec new features and Manage your long-term product Road map That's why linear is the tool of choice For tech companies of all sizes half of Y combinator companies build with linear And it Powers cash app scale Ai and Versel so here's your call to action see For yourself why product teams love Linear visit linear. apppp twist to try Linear for free with your team and get 25% off your first year that's linear. Twist this came up yesterday here we go This this election isn't it it's the AI Election it is and and Donald Trump and I think it got deleted now but it's just It's in this Guardian article where Donald Trump says I accept but the
Entire thing was AI generated and what It says is here teror wants you to vote For Trump swifties for Trump on their T-shirts none of this is real it's just And the headline is fake everything's Fake according to the reports and so Here we are I think you have to assume If it's not on the domain name of a Credible Source or the URL of a credible Twitter account person yeah or yeah you Should assume this but it's hard to find Credible Twitter accounts because I can Find a verified Taylor Swift and I may Not you know the blue check marks Becoming democratized has made it harder Yeah you know you basically whatever These social networks decide to do they Will eventually have the Reputation that they earn The reputation you know of X is going to Be it's a bit of a free-for-all it's you Know uh freedom of speech first which Means more trolls more Bots more Misinformation but they can't hold back The truth so if there is some truth About covid you know being in a lab You're going to get a first on X but you Know or if there is something that has To do with another conspiracy theory uh You know or something that's breaking News you'll get it there first but you Also have to check your sources and that I think consumers are smart I think They're going to realize they have to
Check sources over time and multiple Sources and triangulate on the truth but What do you think about labeling AI you Think this is something that should be Either self legislated you know the Industry comes up with their own group Like the MPAA did the movie prod the the The movie industry came up with the MPAA Ratings so they didn't the government Didn't create the ratings PG-13 R rated That was created by the movie industry Created them y the industry self- Policed so what do you think has to Happen here should there be federal laws State local laws should the self- police You know this is AI and if you put an AI Generated image up you have to label it And if you don't you can lose your Account what do you think I mean I I Like the idea of the industry regulating Themselves like we've talked about this Before right where all this you know the The government has been trying to Regulate and things are moving so Quickly so I like the general idea of The industry regul themselves and and I Do believe at least on um you know some Of the meta properties they do call it Out now when you upload something yeah And you upload something and it's AI Generated it will detect it and label it You know they'll say this is AI Generated yeah the video game industry Wound up doing this themselves as well
Advertising industry does this as well They have their own guidelines and code Of conduct you know music industry does It with the parental advisory label if You remember that that was an Industrywide thing where they didn't Want typ Gore you know Al Gore's wife Yeah and the government regula and they Came up with hey this is Parental Advisory there could be some spicy Language in that I think crypto tried to Do that I didn't work um because crypto Such the wild west but I do think in AI If you're generating images it should Put a watermark or something at the Bottom generated by AI I don't think That's too much to ask I would rather See the industry regulate itself than Get regul related so my best advice is If something is AI related it has a Footer and it just says who produced It Produced by whatever grock Claude stable Diffusion version 20 it's just like a Little line at the bottom and then if You want to crop it out you can but at Least by default it's not cropped out I Think that would be a major plus you Know there was already some controversy This past week I don't know if you saw The article in the San Francisco Standard about Ben Horwitz and Felicia Horwitz someone did the uh the the they They switched from the Democratic party Supporting Democrats to supporting
Republicans is pretty widely known Ben Horwitz did a podcast with Mark and Dreon about their support of trump and And why they're doing it for very Practical reasons around you know Supporting the technology industry but They put Ben and Felicia from like a you Know not a Paparazzi photo but from like A Gala photo mag hats on them and did You know that was an illustration or not Did you think that was real did you get Fooled by it I'm curious no I I mean I I I didn't take you know like obviously I Was following everything that's happened And I don't take people in Silicon Valley that are deciding to report Public Republicans as folks that are Wearing magah hats so immediately I um You know I assumed it was fake Mark and Jon's position was they were lying and They did this to covertly confuse people And I was like yeah you know I could see Maybe five or 10 one in 20 people or one In 10 people maybe glancing at it and Thinking it was real but it didn't look Real but they should have been more Explicit I think and that's like a Perfect example where in the footer it Did say this is an Illustration yeah yeah but I think it Could have been more clear and you know Again you get the reputation you deserve Over time the San Francisco standard now Is going to have a reputation yeah of of
Doing those kind of illustrations like Spy magazine did so you will assume like Mad magazine or SNL that that's what You're dealing with when you work with That publication it could be like the National inquire right like that it's You know they're willing to do stuff Like that yeah and I think um maybe We'll just keep segueing through here as Well Jason you know because it's related To it and I I want to make sure we Continue to touch on some interesting Demos which is the um image generation Model that powers uh Gro with a K is Called flux and so flux is made up it's An open source project which is really Interesting and it's made up of a bunch Of people that came out of stability Ai And what you can see and this I just you Know pulled up I didn't want to do side By sides but um the folks at Tom's guide Have gone through the work to do mid Journey versus flux right and you know They have some great examples here and You you basically you can see they're Effectively uh on par right okay so FL Is its Own open source mid journey is closed Source source correct and is it coming From the same code base in some way or The same training data because these are Very similar well what I would say is Almost all of these models like you know We've talked about before for llms where
They were you know trained on large Corpuses of uh you know web data that's Available right yes similarly there's Large corpuses of images that are Available for training on and so once You you know figure out you know your Strategy and you go down the training Path you know Common crawl we've talked About this on the Pod before that's what Most of the llm folks were using to get Data you know from all the open internet Similarly there's uh and even part of You know the common craw project I think They have image databases that they use And that's why they come out looking Similar esque the point that I'm I'm Trying make here is that um we now again Have an open- source project in flux That uh is capable of generating images And So within Gro it's not a image model That they created it's a uh they're Using flux as the uh the model Underneath It yeah it yeah I mean exactly pretty Amazing yeah I'm just saying we're you Know we're at this position now where These images are getting so close to Reality compared to the last you know Call it 24 months that you know if you Study them you can figure it out but if You glance at them you will not know It's fake yeah right I think that's Where we're at glancing you'll get Fooled studying 50/50 if you get fooled
You might be able to figure it out if You see fingers or some weird artifacts But you know what to look for and and You you find that right and so and so The big deal this week also was um we'll Do another kind of real- time demo here Too because we know J we know J loves The demos some good demos yeah yeah so The thing that happened this week I'm Gonna switch tabs a few times here so The thing is that um people had flux Generating these Ted talkers like and This jako you know if I showed you this You would not be able to tell me you Know hold on I can tell you right now on The left yeah the right H you know it's I have to zoom in here and really get Detailed to figure out what's going on Here um the one on the right seems a Little bit fake and the one on the left Looks real uh no they're both prompts oh They're both prompts this is the prompt From the left huh and this is the prompt From the right oh sorry I lost the alt Te I mean yeah so the alt Tech I mean It's photo of a beautiful sming Burnette With Long messy hair I mean the level of Detail is incredible now yeah yeah and Then we we'll do one ourselves so you Can see how straight forward it is here What people were able to do with this is Animate these and so so someone took That aligned it with some sound and We're going to do a demo of Runway uh ml
V2 and I'm just going to play let me Just rewind this back and you're all so Kind can you believe that I'm not Actually real but then what is real So yeah close I mean it doesn't that one I would know it didn't pass the county Valley because the LI sink wasn't tight Enough the voice sounds very real the Image looks very real but it's not Coming together perfectly but I'd say 85% of the way there what would you say Oh man uh you know I'm I'm kind of um You know like if if you do the work I I I I think you can definitely fool Someone J Kell and that's going to be One of my tests coming up right is when We get fooled yeah yeah it's when you Get fooled so well I mean something's Going to happen like what do you think The chances are before the election the Week before somebody drops a video of One of the four principles doing Something inappropriate and says look at This well this person said this word or That slur word or you know I don't know Touch Somebody inappropriately who knows What they come up with or you know I Don't know through a bottle through a Police car window like you could come up With anything and then would that Actually come out in time and not be Able to be debunked and actually impact The election you know in the way people Claim Hillary's emails you know being
Leaked somehow affected you know the Election what do you think is that Possible well here's what we're gonna do Jake J I'm inspired by your um lawn yeah So I did image of Brad Pit on a lawn Mo Right right yes yeah very similar to me Yeah that's how I look similar similar Body the slim down and The The J Ranch Yeah so what we're going to do now is I'm going to go to Runway so Runway ml As uh they've done a lot of new things And they have this new model where you Can go from image to video so I'm going To upload the video that we just created It's going to get uploaded here I'm Going to select it I'm going to you know Put it in the frame a bit here let's Just do it like that and this is Runway Ml.com yeah Runway ml.com And uh I'm just I'm not even going to Give it a prompt because they generate Me 10 seconds and um this has been Pretty fast today so I'm doing it live I Didn't have to do it before I wonder if It's going to understand that that's a Lawnmower and make it go and drive Around does yeah because one of the First steps is understand what's Happening in this image right so I Didn't tell me what's in this image we Could have given it a description we Didn't even do that and the reason we're Kind of going through this process is
Just showing how simple this entire Process has become and so um and you Know so it's not perfect obviously the Wheels are turning it's a little bit you Know the parallel but but but you know We did it in 10 seconds J yeah I mean It's a moving image of him driving it Looks he waves a bit but he waves a bit But you could have him turn you could Say after 4 seconds turn so you start Thinking about I was on my YouTube Because I like to like Star Wars and Stuff like that you know once in a while I'll see a fan film and the fan films Typically will use cutcenes from video Games or some found footage and they'll Reuse the same stuff from the original Series or the Clone Wars you know They'll Stitch stuff together and then They'll have like themselves acting in Their backyard as Jedi but you could see somebody Uploading a picture of Obi-Wan Kenobi And then say have him open the Lightsaber do this do that and they Would like start to make it right so Here we are creativity is just unlimited And you said animate this such that the Driver is turning in circles interesting Yeah and we're starting to get to a Level of speed that's not absurdly slow So these are Big moments I think well Remember just like when we started doing These demos J I couldn't even do these
Live right because they would take live You had to do it yeah they would take Way too long and so like I don't think They got them turning in circles but you Know it's been better zooms out a bit Zooming out which is And maybe oh no he is coming in a circle Looks like yeah a little Bit well what we're seeing is the audio And the still images are really moving Quickly video is still taking some time But that makes sense because a video is 30 frames a second 60 frames a second so It's that many images but you know yeah This is going to become perfect over Time here we go and you know here see Even in the original image a c some of It's missing and how it's pulled it out And animated that Where we're going to is incredible and I'm gonna I'm just going to see what it Does on this hard right turn to see if It gets it right if not I'm going to Show you something in a second in my Next window where someone has created uh Just in the last couple of days here Let's see if it gets the turn right on This one no he's still not getting the Turn right so I guess we have to I guess We're still good we're not oh wait wait Wait no no no his hand went to the wheel And he is moving around yeah yeah so What'll be interesting is over time is This will become real you'll say okay
Have him driving have him make a left Turn have him turn to the camera and Smile it'll be doing that from voice Promps as you talk just like a director James Cameron might be over the shoulder Of a video editor you know doing stuff Or if you were making a an invite for With working with the graphic designer You were making an invite for a birthday Party might say oh can you add some Balloons and they add the balloons and You're kind of working with the AI in Real time to change the image I think That's where we're going is Real Time Editing of the stuff and I'd say maybe We're 24 months away from a crisp real Time edit right yeah well here here's Really about the Silicon or the software To get there what do you think what We're seeing the convergence of both Right we're seeing the Silicon go faster Remember when we started we couldn't do These I'd have to do them before wait in Big cues now I just did those live right In front of us here incredible and the Quality of them you know it's not quite There but like we're doing it like we're We're it's not our day job right so and What I will say is uh I want to show you This one which I thought was really cool Someone made a fan video and you know Think about like sort of going back to Where we started our conversation on Capabilities or if you're looking for a
Job or you want to do something like That so imagine you're you're you know You're trying to break into creative at A big design or fashion house so someone Created this video so let me show it to You okay so we got a Gucci video [Music] That is some cyberpunk Awesomeness I like the headphones they Remind me of my focal Utopias incredible I mean if you were to Shoot this this would cost by the way Each model would be thousands of dollars A day you need them for a day or two Give us give us the breakdown if you Needed to make this ad for you know Quarter million dollars to be you know For 30 seconds I'm thinking 10,000 a Second 300 Grand plus plus so yeah wow I Mean I just think it would be $300,000 For this level because you have makeup Hair um you have a set you've got Putting the music aside which this track Is a a track that's available it wasn't Made by somebody specifically for this But put the video editing aside as well Because that's not that much money you Need an art director you need a makeup Person you need three or four maybe Let's say five models director wrting And the set design here is not di Minimus like I don't know if you saw all These floral arrangements to do that Kind of stuff like each of these shots
Might take a couple of hours to set up That's the other thing is like set Design and creating these things like Hit play on it again and I'll just show You how many like there's a couch set up The same couch in that one okay there's That floral arrangements there's that Backdrop there's I mean a liquid melting Wall you know and then there's like Other backgrounds so each of those would Be wallpapered or you know like pinned Up you know uh on a on a frame and then This one with the that the wallpaper and Pouring melting paint over it like that Kind of is really hard to do you You might spend a day someone do the CGI Or you got to go pay for the CGI yeah This is all these look like practical Effects not CGI to you wouldn't do these In CGI you would do this all practical Uh CGI is way too slow and and timec Consuming for this but on a practical Basis you'd have to Build That Wall pour The paint on it get the camera set up Throw that all away put another wall Pour the paint on it take another shot At it you know change the lighting or Whatever I think that's like maybe 10 Hours of work to just to get that one Shot perfect five to 10 hours of work And that's you know let's say four or Five people they each have a day rate of A couple of thousand so that's when this Stuff really adds up you know um and why
These kind of commerci You're wondering like how is this Commercial so expensive it's like you Know four or five people and I don't Think any of the one shots or scenes Takes up more than five seconds so in 30 Seconds you got six seven scenes or sets You've got a background there right yeah M gener de K yeah okay fine you know That background you have there if you Had to set that up that some artists Painting the wall getting the lighting Perfect and buying all that stuff I when I first looked at the background I Thought it was real for a second you Know it took me well three seconds to Just make Sure I I was trying to animate it so They were moving you know but uh that Was one of my test but it's funny you Mention that there's no reason in grock Right now I couldn't say you know give Me a Star Wars background with Obi-Wan In it and it would you know be playing It in the background or you know hey Show me Hoth and then go to tatto and Then go to Moss Eisley and it could just Make those scenes in the background and Know all that content next it could be a Lot of fun yeah all right give me Another demo what else you got a while Uh la la last one last one we we've got A lot queued up which is which is Awesome but uh you know we'll keep doing
Them Jakob now we're back so we're back Two weeks now we're gonna get on a good Cadence so here's one I I I really like It's kind of what we were talking about Before it's called Uh Avoca and what They've done is they've specifically Created an AI platform for HVAC plumbing And electrical businesses and the idea Is look the hardest thing for these These are usually small businesses um You know they don't have call centers They don't have anything like that they Mostly have their you know um number Going to their cell phone or Google Voice but what it allows them to do is Handle all their calls and basically Connect into their systems and let them Make appointments and do all that kind Of stuff and so this is one where we're Starting you know when we talk about This AI air gap it doesn't exist because What's what's starting to happen is There's a whole segment of so society And um that can leverage this technology To make their life better in the same Way the internet helped them get on with Web pages and Yelp and Google reviews Now they can have a bunch of their Business outsourced and handled by by AI Interesting uh so much of this like yeah You see there they're like wow so I'm Gonna play this one right here just Really Qui so this is an AI agent Handling nice heating and air home of
The Cozy Club how can I make your home Feel nice today hello hi there how can I Help you today hello hi yes um we've Been a customer for for four years but I Don't know if you have still a record I Want to um make an appointment for a Maintenance I guess our air conditioning Is not cooling that Much got It let's get you scheduled for the Typing sounds you hear the typing sounds Yeah so I'm not gonna let it play you But you can see there obviously the Agent is AI and the woman speaking is um You has a little bit of an accent but You can see them working together and The benefit of this kind of stuff to People working on the ground you know Hard work in HVAC Electrical Plumbing is Going to be incredible and I'm really Excited to see that yeah we have a very Interesting um company in the Accelerator right now called MasterTech AI oh okay okay and so what they're Doing is since you were in the uh Vehicle business as you know there are Known issues with different models so Here you know and there are these uh Technical service bulletins TSB yeah so That if you're in the industry you know What a TSB is any known issues with Rattle noise from roof and it's like Based on service information 2022 Ford Escape yada yada um so they now are
Taking all of those tsbs and all other Documentation putting it into their own Model um and then they combined it with A VIN scanner and so now you know you Scan the VIN on this car as you can see Here and you're Off to the Races and Then you you know and now you're a Technician think about each step in the Way to fixing this car that has some Noise right engine noise well you know Now you've got your whole series the Person who's running the you know the Bays at this garage let's say they have Five Bays five you know three Technicians think about all the time That's wasted getting these things up And running figuring out what the parts Are talking to a senior person hey I'm Trying to get noise where should I start It's like oh start on the engine then Look at this then go here you know you Start putting together all this data Into a language model and then imagine You've got you know uh you know it's a Co-pilot for the real world is how to Think about it right and you know They're not charging enough money but You know if you have a small team with Less than eight members $100 per person You know what is a mechanic charge per Hour now in the Bay Area 200 an hour 300 Hour maybe more probably 300 an hour and If you're in another part you know if You're in Texas where I am in Austin
Like maybe it's half that you know it's A buck 25 or something yeah for the cost Of one hour 100 bucks 150 bucks you you Can make your whole team bionic you're Going to save 10 hours a week 5 hours a Week I think out of the gate and then The reinforcement learning are really Interesting part for me so when I was Jamming with them I said hey is it Possible to put on a pair of spectacles That have cameras or you know wear a Headband with cameras on it and start Recording the ray bands have like the Rayb bands right would be one but if you Didn't want to wear the glasses there Are cameras you know from DJI whatever That mount when you're skiing whatever So you just throw a vest on with the Camera now I'm working on this stuff and I'm talking and just record everything You know so now you got a Honda a place That does Hondas and Toyotas you got Another place doing Mercedes and BMW you Know how they kind of split these things Up yeah and they're talking the language Model it's talking back to them but They're videotaping hey what are you Seeing here what do you think and it's Like training data becomes proprietary Yes or even if even if they're not Talking to it like you put your Master Tech you just wear it for a year wow There's some great ideas in there right Just to yeah so I keep finding these
Verticalized AI lunatic and you know It's three people so if you're one of Those people and you got a crazy idea Come to founder. University apply we Might put 25k or 125k into your idea and Be your first investor we've done 125k Checks now I mean I'm kind of a lunatic But I just thought you know if I could Every fund put in 2.5 million of the Fund 25k at a time to get more people to Just incorporate their company and Become affordable company if half of Those go on to an accelerator and half Of those go on to a round you know we're Going to own 2 half% for 25k of 25 Viable companies that got to their seed Round you know we just have to hit one To make it work and we can really help More entrepreneurs pursue these crazy Serious driving entrepreneurship I mean Like the government should just double You up right off the bat small business Administrator or something it's you know It's it's it's think about your first Company if somebody with you know listen I'm I'm not like having delusions of Grant here but if somebody like me and My team vetted you as one of a 100 Companies and gave you that 25k as your First company that opens a couple of Doors so we have a company called tax GPT and they uh got into you I think you Met them an AI tax assistant and they're Kind of going crazy we did the same
Thing with them you know they're a Co-pilot I'll show you this one and this Is my entire life now is just Verticalized you know businesses using Ai and so Now they're doing a co-pilot for taxes And it's really working we gave them I Think their first 25k then they went Through our accelerator now they're NY Combinator and you don't need a ton of Money to start a company it's one of the Big messages I want to send to people You know you get that first 25k check You give it to your lawyers you set up Your servers whatever it is then the 125k from us or from why combinator or Techar whoever you jam with that could Get you know two employees they're kind Of ramen for the next 6 months we what We call Ramen funding in industry and if It works great you know you spent 150k And now you're ready for a SE round and If it doesn't work and you pack it up And you shut the thing down it's not the End of the world for anybody involved Not for you not for the investors who Put in the 150k it was run as an Experiment so let's run more experiments Is my message to the entrepreneurial Community and if you want to do that Founder. University that is no and and That playbook in fact even if you just Go through like you said you're 25k and 125k and your white combinator you may
Still have a viable cap table where you Can break out and you don't even have to Go and get series a funding or anything Like that you become sometimes that does Happen you could become Ramen profitable You know where you start making enough Money we call Ramen profitable basically You make enough money to pay for your Apartment and you're Ramen you're not Getting rich but you're at break even What a powerful place to be as an Entrepreneur sunny it's so great to be Back I miss you come to Austin let's Have some Barbe play some poker with our Boys and I'll be in the bay I'm coming To the Bay every couple of weeks and uh So when you get the grock jet you zip The grock jet down here pick me up we'll Do a little backtack poker games here And abroad I love you brother everybody Go to x.com deep and if you are Interested console. ro.com Gq.com not K grq is sunny they make that Inference Hardware that you know instead Of watching the texts get drawn imagine Boom it just comes out boom like that Boom you get your answer that's what Gro Does how many developers now uh I think We just crossed 400,000 right and so wow 400,000 here it goes look at this look At this Gro gq.com watch him do this Tell me a story about Unicorns wow I mean it's demented how Fast that is and that's only possible
With the hardware that you make right You have to have only possible with our Hardware yes yeah and and people are Buying up this Hardware so that Consumers have a faster experience but Will that Hardware same Hardware Translate into Mobile phones eventually Do you think is that the road map or It's mostly on the back end to present It it's it's mostly on the back end like To to be honest yeah it's all the yeah For we we've built it for that purpose Got it and and uh some of the customers You are you public about some of the Customers of this yet or no we're not Sharing that just yet but some of the Biggest companies in the world yeah Makes total sense to me I listen I SL I Slid in a little bet how much am I up am I 10x yet where do you put me at um did I break the 10x because you know you Always every time I invest one of your Companies I get the 3 to 10x I'm Wondering if this is the one that goes 50x I'm just trying to you you're Somewhere between five and 10 for sure So okay that's that's called a sunny Special I always hit the five to 10x I Love a sunny special but I'm looking for A majra Madness on this one yeah I'm Looking to go 30 to 50 I'm oh my God I mean I just want to see You hit like the right out of the park So that means you just got you gota you
Go to Just 10x where you're at right now Make this a 2030 billion company we're Good I'm in we'll see you all next time This week in startups.com Byebye hey everybody welcome back to This week in startups it's time for our Next jam with jcal session what is jam With jcal it's a very simple process a Founder tells me about their company Maybe they pitch me or show me the Product and then they tell me hey what Are their biggest challenges and we go Back and forth we have a little bit of a Dialogue about whatever their biggest Challenge is uh and this of course is Brought to you by our friends atte Domain names the way we do this is you Have to have under 2 million in funding And so it's for early stage startups AMA Is our first startup and the founder is Ty Herman and Ty I've never heard that Name Ty C uh pronounced t i c I think t Y um really interesting name I've never Come across it and your company is AMA Yes and that's UL m. te got a great Domain name why don't you show me what You're working on and then just tell me What your biggest challenge is and maybe Explain to us what your product is who Your customer is as you star here so we Get a little bit of context before we Drop into this so our software is for Architects to analyze their 3D building Models for Code Compliance before they
Submit their designs to government Reviewers for approval so we like to Think of ourselves as grammarly for Architectural 3D building models we have Software that plugs directly into Architectural design software and Architects select the location that They're in and the specific codes that They want to use to analyze their 3D Building model they'll go through the Sort of two-dimensional drawings of the 3D building model and assess them for Specific codes so that could be building Code it could be accessibility Ada code Plumbing fire the architect can select What they would like to use and our Plug-in then runs through their entire 3D model evaluating all the geometric And parameter relationships within that Model uh once that's done they get both Text and visualization of how their Model uh is out of compliance and uh Suggestions on how to make updates to The model to bring it into compliance And that's broken out by sections of the Code and also building elements within The 3D model got it so uh an architect Is pulling up this floor plan looks like A live Workspace and then they put your plugin Into their architectural software what's The architectural software most common One called it's called Revit Revit okay So you're a plugin for Revit and then
It goes to their designs and then it Matches them to the Local rules and regulations the codes is That correct yeah that's right we've Created a rules engine that will look at Their entire 3D model is that using AI To do that how is it doing it uh we are Assessing the 3D model uh with with an Multimodal AI model and we're also Creating those Rules by parsing the Regulatory text with AI models got it And so jurisdictions do you work in and How long have you been doing this Product uh we've been working on it About a year and right now we're just Doing codes that are broadly applicable In any municipality so got it Ada Federal uh policies or sort of vanilla Offthe shelf building codes so Ada Policies Americans with Disabilities Act I believe is what it stands for what's An example of that is that like the Width of a doorway or how bath work What's an example the most common Example yeah those are those are both Great examples um a concrete one would Be a toilet has to be a certain distance From the nearest sidewall so that Someone can reach a grab bar within a Easy comfortable distance got it and so It's going to check the ADA rules Against what an architect made correct That's right and do the Architects Frequently screw this up or do they
Generally know all these rules and get It right They have a decent working understanding Of of code but there's so much minutia Within code that it's difficult for them To keep track of it all as they're Designing most Architects are doing What's called parametric design so as They're making changes other things in The model are changing Downstream of That and so things can get out of sync Really quickly got it and this isn't Occurring in real time you basically Upload your your floor plans and then You run this against it and then it Tells you yeah this they don't even have To upload anything this is within their Design software but they but they do it On demand so it's not just constantly Pinging them hey this is out of Compliance right because that would be What a co-pilot does a co-pilot is Sitting there while a person's working Let's say like grammarly on your grammar Or a co-pilot like github's while you're Writing codes so I'm curious why it Doesn't do it while you're working yeah Uh we talked to a hundreds of Architects Point um and a lot of the questioning Was early on about how frequently do you Want this sort of analysis and most Architects just want to be able to Design you turn on their design brain uh And then at at certain checkpoints come
In and and look at things like Code Compliance but they don't want that Constantly getting in the way of their Design flow that makes sense they're Trying to get into a Groove they don't Want to have this interrupting them uh Tell me what's the biggest challenge With your business and it's like seems Like a very reasonable idea and a good Starting point for a feature if not a Product like an interesting wedge uh What's your biggest challenge I'm Curious yeah one thing that we're Thinking about actually right now is um We're launching a a smaller version of This um product as a as a standalone Offering it's going to be our it's going To be for sale on the web it's ready to Go live tomorrow once I finish my Distribution list and it's it's a Component of this overall technology for Code Compliance um it goes through and It identifies all the elements in that 3D building model and then normalizes The attribution and naming right now It's not not very standardized and that Makes it hard for Architects to do all Sorts of other activities so what we're Struggling with thinking through is how Do we use this initial product launch to Generate sort of interest and also make This sort of case that hey we know how To develop products for our customer Base this isn't our core product and our
Our sort of main value proposition but You know we're servicing this sort of Customer base um and and just sort of Like telling a a good story around that Through this initial product launch so Are you looking to launch Us in the United States in Germany where are you Looking to launch us I'm assuming the United States uh this first product that We're launching can be used Internationally because all it's doing Is um identifying the sort of elements Within the building it's not it's not Applying any of the rules yet okay well I I know that there are hundreds of Thousands of Architects between the United States and Europe right um and so They already like to spend on software The software they use cost hundreds of Dollars a year to low thousands of Dollars a year I would assume yeah the Software developing for Revit is Thousands of dollars a year and that's Just their sort of Baseline design Software got it and does that software Have an app store for the plugins like Shopify does or apple does um desk the Maker of Revit has a App Store um it's Not commonly used yet it doesn't have a Lot of traction like an Apple store but Um it's gaining momentum so you know This is always the challenge with these App stores because if you leverage the App store to try to get customers and
You're very successful you've basically Given a road map to those platforms to Incorporate you into their product Without knowing Autodesk and how they Work Do they historically support uh a really Great developer ecosystem of plugins or Do they have a reputation for you know Basically stealing those Innovations and Putting them into their own products uh Less less the reputation of just sort of Like taking them and acquire and you Know embedding them in their own Products they do a lot of Acquisitions Now they're you know giant company at This point so a lot of their new Development is through Acquisitions yeah Uh and their developer support has been Sort of lackluster in the past but they Are really renewing their focus on that So there's a lot of momentum around the App Store yeah that's great so you know In a lot of these cases how the App Store features you and your relationship With Autodesk is going to be the key Driver so if you make Salesforce plugins Or Shopify plugins there's a usually a Developer evangelist a vice president There and if you you know make nice with Them they might feature you and bring You 10 customers a day and if you can Work that ecosystem you know that's Going to be incredibly accretive to your Business growing and it also builds a
Dependency but that dependency also Builds an acquisition path so you know There's good and bad here the good is They could you know really appreciate What you're doing not have time for it And you could basically own this little Piece of the puzzle for Architects and So you know and then you could have a Dependency they could decide to take you Off that homepage or promote somebody Else or build it themselves and all of a Sudden your business goes to zero which Has happened to people who build plugins Specifically the developer community at Facebook famously like Zinga got Absolutely demolished uh over time and So you can look at those historical Precedents the more you understand your Customers the more you spend time with Them the better off you're going to be I Would try to embed your company into you Know wherever the most Architects are Whether that's a school or you know a Company that you can say hey I I know You're going to get a lot of value out Of this tool can we you know have two Seats at your office and we call this The bear hug you know if you could find Out who is a great customer for you They've got 50 Architects 25 Architects You say hey to the CEO some upstart the Founders would it be possible to get two Desks there and hang out that's another Way for you to get closer to the mix to
The people who are using it so those are My two pack for you building the Developer Community or or bonding with The the Evangelist at that app store or Deeply bonding with uh you know an Architectural firm or doing both yeah And you know then if you know they um Decide they're going to compete with you And you know it's harder for them to Compete with you and kill your company If you've developed that relationship With the Evangelist team they're going To be like H let's keep supporting them They're only charged in $500 a year per Architect for this plugin we're charging 5,000 a year you know that seems like a Good price you know uh so and getting Your customers to pay also critically Important at this early stage if people Aren't willing to pay for it and you've Put a lot of work into it and it's you Know Reliable Software you know then That should tell you like maybe this Isn't providing enough value and that's Where pricing comes in so those are my Two hopes for you it seems like you're Off to a great start and I wish you Great luck with it any any other Questions for Me uh yeah I guess maybe if there's Anything that you can say about um Leveraging an early product launch or a Second uh larger product launch and like How how to really like connect those to
Like this you know previous hopefully Success when we launch tomorrow to our Our major and main product that we're Launching end of the year great question I've seen some entrepreneurs set up Little WhatsApp groups or signal groups Or imess groups or slack rooms with say Five or 10 likeminded customers who Become their product advisory counsel And then you've got five or 10 people Who get early access to what you're Doing and get to influence the product They're your product advisory Council But then when you do launch hey they Might tell people about it so there's Probably 50 architects who have YouTube Channels there might be 50 people on Instagram who are active Architects There might be a hundred of them on Reddit in you know two or three Different subreddits and if you can just Slowly collect 10 people from each of Those social networks tell them what You're building ask them for feedback You know you might have this little Group of Highly influential people Rooting for you and I think you know I Call this the slow Embers hot Embers Kind of marketing it's not like huge Numbers it's more like really hot coals You know you ever have a really hot coal You take one of those coals and you put Your hand of it whoa it's a little bit H Then you put 10 of them together and you
Know you're about foot back and you're Like wo I can feel the heat you know Then you get like 50 of those coals in a Barbecue and they all start turning red You know now it's like whoa I can't get Within three feet of the barbecue and When I put that Tomahawk on you know That Tomahawk Steak man it just lights Right up and it's it's almost too hot But each one of those is just a coal one Little simple coal but together 50 of Those calls can burn so bright so hot That boom and it just explodes right and It's just it's even too hot that's Really what building this fire is about So don't forget each coal is in your Case a customer an individual and you Just have to build that relationship now Each of those relationships will Probably take you about an hour so it's About 50 hours of work which you're Probably like wow I got to push code I Got to do all this stuff and this is why Sometimes people will have an evangelist Or a marketing person just slowly build Up that group and I I've done it myself I have you know maybe uh I would host Dinners for other Angel Investors and LPS and our funds as a venture Capitalist and I still have those you Know little groups of who went to dinner At different locations I named them in Signal you know the name of the place And uh you know we have a mark soft
Madison Group with like 12 people who Came to that dinner and they talk to Each other once in a while and I get to Have that like one to few relationship And they might ask me somebody might ask Me a question and we all talk about it So I like this like one to few kind of Concept and it could be a zoom Zoom call It could be a WhatsApp group it could be An email list whatever the jam is that You want to try so I really think that Will help your launch press is nice if There's industry press or a podcast and Podcasts there must be a 100 Architectural podcasts and they probably All get like hundreds to low thousands Of people but going on those and talking About your product and the problem You're trying to solve uh people love Innovation and so I would also look at The podcast route right and I think in Your case small numbers are good numbers Right targeted small numbers is going to Be the key because you're not dealing With a consumer product like uber Airbnb Where you're trying to get a billion People to consider using it to get a 100 Million or 200 million users you just Need 10,000 paying customers and this Thing becomes a $10 million a year Business and that's pretty good you know As a you know a goal for a business like This but I wish you great luck with it And awesome start thank you really
Appreciate the help all right all right Everybody if you want to jam with jcal And just talk about your business have It featured here on this week and Startups contest is open we got one more Slot go to jamith jc. Tech that's j m w Jc. te jam with jl. get one of those Great domain names and we'll see you all Next time bye-bye
